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Estúdio Siamo

Identidade Trends Day

Trends Day

Redesign of the event’s Visual Identity

Direção de arte, Branding

Project

Promoted by Duas Rodas, the market leader in the production of ingredientes for ice cream, Trends Day is an annual business event aimed at the biggest players in this industry. During the event, specialists in consumption, marketing, trade and different stages of the production chain, bring insights, debates and panoramas about the future of the ice cream market, in Brazil and in the world.

ícones de picolé e sorvete

Visual Identidy

The project presented the redesign of the event’s Visual Identity, with a more minimalist and modern language, in line with the main international business events. The logo was inspired by the organic movement of spreading a gelato in the bowl, producing characteristic waves and textures. The support icons refer to the main types and formats of ice cream consumption.

paleta de cores da identidade visual
sacolas de compras
pasta de projetos
Camisetas estilizadas
Art direction: Ana Paula Megda
Designer: Rafael Busmayer