Redesign of the event’s Visual Identity
Promoted by Duas Rodas, the market leader in the production of ingredientes for ice cream, Trends Day is an annual business event aimed at the biggest players in this industry. During the event, specialists in consumption, marketing, trade and different stages of the production chain, bring insights, debates and panoramas about the future of the ice cream market, in Brazil and in the world.
The project presented the redesign of the event’s Visual Identity, with a more minimalist and modern language, in line with the main international business events. The logo was inspired by the organic movement of spreading a gelato in the bowl, producing characteristic waves and textures. The support icons refer to the main types and formats of ice cream consumption.
Art direction: Ana Paula Megda Designer: Rafael Busmayer