The Coca-Cola Company Road Map
Trends and innovations in a big a data visualization
A large visual map with projections from The Coca-Cola Company. Viability x technology are the main axes of the study.
Identidade Visual, Estratégia
The California-based futurologist consultancy, Sci-futures, which seeks to forecast trends and stimulate innovations for its customers, made a study commissioned by The Coca-Cola Company to predict the viability of projects x technology available until 2020. With planning and art direction by Envisioning, designer Ana Megda, art director at Estúdio Siamo, was responsible for the entire poster design.
In addition, a booklet with the entire roadmap was developed so that the content could be expanded and more detailed.