ShiftT – Tupy’s Startup Accelerator
We named the new startup acceleration program of the multinational Tupy and developed its entire visual identity and Brand DNA, in addition to collaborating with the structuring of the website – the main point of contact between startups and the company.
With the objective of accelerating startups with disruptive business models and technologies, ShiftT was born in a time of search for a connection between entrepreneurs and Tupy, who for over 80 years has been a reference in the cast iron segment.
Fostering innovation and sustainable development
A brand that is born prepared for the future
As we developed an innovative project for a traditional company, it was essential to keep our eyes in the future without ignoring everything that has been built so far. In the project ShiftT it was necessary to balance the consolidated history of the company with a new innovation trigger, opening a dialogue for a modern external audience without disconnecting with the essence of TUPY.
ShiftT is a brand that is born fully aware of its value proposition.
The branding Study
Therefore, the branding study included an immersion process about Tupy Up and the context of Brazilian Startups. Estúdio Siamo conducted an investigation into the identity, proposal and promise of the brand, which would serve as the basis for the DNA of the brand and the Brandbook of ShifT. The workshops with the client were also very important to define how this brand should behave.