Mundo dos Assados

A feast to your eyes

Mundo dos Assados is part of the “What's for dinner” collection, by Editora MOL for the St Marche supermarket chain. All content is integrated with the retail partner's business, as the recipes and tips have their ingredients available at the establishments.

The special project focusing on turkey, chester, sirloin, tenderloin and leg is a visual guide with tear-off pages that can be turned into posters. There are 17 illustrated pages with tricks for the perfect roast, step-by-step recipes for sauces, fillings, seasonings and side dishes for New Year's Eve dinners.

In addition to curiosities about suppers around the world and wine pairing with every moment of Christmas and New Year's dinner.

a festive look

When thinking about the graphic design of Mundo dos Assados, the starting point was the typographic choice. She should be festive, very strong, but not obvious. The family used is very versatile and its calligraphic version gave the Christmas tone we were looking for. The colors, however, did not follow the green and red – or gold – pattern of publications designed to celebrate this time of year –, a sure touch by the project's art director, Claudia Inoue (Editora Mol).

The illustrations also do not follow a pattern or a single language throughout the guide. Each poster is designed by a different professional, giving dynamics and visually enriching the pages of this special project.