Miroh! Chocolate Makers
This Branding study included the naming strategy and the visual identity of Miroh! Chocolate Makers
Naming | The inspiration
Concept | making chocolate is an arty
What do chocolate bean to bar and the fine arts have in common? Both arise from a process that involves a lot of attention and creativity. That’s why we bet on this connection between art and chocolate for Miroh!’s communication.
A common element in Joan Miró’s works was incorporated into the brand: the eye . It refers to cocoa and also represents chef Ricardo Campos’ vision of the bean to bar process.
Click here to check Miroh!’s profile on Instagram
Visual identity | Fluidity, fun and energy
We created a flexible and artistic visual identity. We brought together different styles to add more fluidity, fun and energy to the brand. Stamps and internal communication can be created through the form bank. They were abstracted from different works by Miró as options to compose the visual identity.
• Creation of artistic textures for future applications;
• Brand application guide;
• Archive of institutional typographies;
• Document with conceptual guidelines for Miroh!
Planning: Pedro Cizoto Art Direction: Ana Paula Megda Design: Rafael Busmayer and Fabiana Martins