Alimento & Equilíbrio Custom-Branded Magazine
A custom-branded magazine focused on health professionals, scientists and other influencers in the area of nutrition, health and food production.
Alimento & Equilíbrio is the first publication of BRAFIC. It was produced by ILSI Brasil and had a circulation of 10,000 copies that are being distributed by quota companies, to consumers, health professionals, scientists and other influencers in the areas of nutrition, health and food production. The magazine was also supported by institutions such as sbCTA, ABRAN, ITAL and SBAN. The publication was highly praised by professionals from different areas.
Direção de arte, Design Editorial
Science and Health
The custom-branded magazine Alimento & Equilíbrio (Food & Balance) was designed to bring scientific information in a precise and uncomplicated way to consumers, health professionals, scientists and other influencers in the areas of nutrition, health and food production.
The publication was commissioned by BRAFIC, arm in Brazil of IFIC (The International Food Information Council), an international institute with the mission of communicating scientific information on health, nutrition and food security to the public.
Estúdio Siamo was responsible for graphic design, art direction, infographics and diagramming, exploring a wide variety of graphic and visual resources to further enhance the quality and experience of content consumption.
We bet on illustration as a resource for different articles and interviews, exploring a variety of traits and styles. In addition to its aesthetic effect, this resource helped to communicate in a more effective and ludic contexts that would be difficult to portray otherwise.
In photographic production, Ana Megda – partner and creative director of Estúdio Siamo – worked in the pre-production and direction of photographic art, exploring portraits, productions set in the studio and productions within the food companies.
As a result, of all this effort, the publication features rich, well-grounded content and presented in a thought-provoking and purposeful way to the reader. With free distribution, the project was highly praised at its launching ceremony and later by professionals and industry experts.
For those who want to check the digital version of Alimento & Equilíbrio Magazine in full, click here.
Art direction: Ana Paula Megda Designer: Gabriela Oliveira Copywriting: Vitamina Cover photo: Roberto Seba